Playbooks for aesthetic clinics that want to grow predictably
Field-tested articles on Meta Ads, Google Ads, landing pages, tracking and intake for aesthetic clinics and med spas — written for owners and lead practitioners.
- Benchmarks
Cost per Patient: Realistic Benchmarks for Med Spas and Aesthetic Clinics
Cost per lead is only half the story. Without show-up rate, close rate and treatment value, every benchmark is misleading.
Read article9 min read - Tracking
Tracking Aesthetic Ad Performance: GA4, Meta CAPI and Consent
Without reliable tracking, every ad decision is a guess. Here is the tracking stack modern aesthetic clinics use in 2026.
Read article10 min read - Performance
Retargeting for Aesthetic Practices: Bringing Back Interested Prospects
Most aesthetic prospects do not book on the first visit. Retargeting is the mechanism that turns their second, third or seventh visit into a consultation.
Read article9 min read - Operations
How to Reduce No-Shows in Aesthetic Clinics and Med Spas
Every no-show is a paid lead thrown away. Here is the operational playbook that consistently moves show-up rates from 40% to 70% or more.
Read article9 min read - Landing Pages
High-Converting Landing Pages for Cosmetic and Aesthetic Practices
A landing page is not a mini-website. It is a single decision, made easy. Here is what actually converts in aesthetic marketing.
Read article10 min read - Google Ads
Google Ads for Aesthetic Clinics: Budget, Strategy and Realistic Costs
Google Ads is where high-intent aesthetic demand lives. Here is how to run search campaigns that actually convert into consultations, not clicks.
Read article10 min read - Meta Ads
Meta Ads for Med Spas and Aesthetic Clinics: the 2026 Guide
Meta advertising in aesthetics has shifted from targeting to creative. Here is how a modern med spa runs Meta ads that actually book consultations.
Read article11 min read - Strategy
The Patient Acquisition Playbook for Aesthetic Clinics and Med Spas
Ads alone do not fill a clinic. Here is how the acquisition system actually fits together — from click to booked and attended consultation.
Read article12 min read
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